Privacy Policy

1. Who we are

This website is operated by Ignis Leadership Ltd, 35 Houseman Crescent, Manchester, M20 2JD (company number 16136014), referred to as "Ignis Leadership", "we", "us" or "our" in this policy.

We are the data controller for the personal data described in this policy. If you have any questions about how we handle your data, contact us using the details in Section 11.

We are registered with the Information Commissioner's Office under data protection registration reference ZB995062.

2. The data we collect

We collect personal data in the following ways:

• When you fill in the enquiry form on this site: your name, work email address, organisation, role, service-interest selection, and anything else you choose to tell us about your bid process or challenges.
• When you subscribe to Signal: your email address, consent choice and the page through which you signed up.
• When you request a white paper: your email address, the paper requested, your consent to receive it, and any separate choice to subscribe to Signal.
• When you complete the Commercial AI Readiness Check: your first name, work email, route selection, assessment answers, readiness band, weakest dimension and recommended workflow.
• When you book a call through Calendly: your name, email address and any details you provide when scheduling, handled directly by Calendly under its own privacy policy (see Section 6).
• When you browse this site: if you accept analytics cookies, we collect standard usage data such as pages viewed, approximate location (country/city level), device and browser type, and how you arrived at the site.
• When you email us directly: the contents of that correspondence and any attachments you choose to send.

We do not knowingly collect any special category data (such as health or financial information) through this site, and we ask that you do not include it in the enquiry form.

3. How we use your data

We use the personal data described above to:

• Respond to your enquiry and assess whether our services are a good fit for your business;
• Schedule and hold calls or meetings you have requested;
• Send Signal when you have chosen to subscribe and manage your subscription preferences;
• Deliver a white paper you requested without adding you to Signal unless you separately opted in;
• Provide your Commercial AI Readiness Check result and the short five-email follow-up you requested, and improve the assessment using aggregated response patterns;
• Understand how visitors use this site, so we can improve it;
• Meet our own legal, accounting or regulatory obligations.

We do not sell your personal data or use your assessment answers for advertising or automated decisions about you.

4. Our legal basis for processing

Under UK GDPR, we rely on the following legal bases:

• Legitimate interests: to respond to enquiries you have proactively made to us and understand and improve how this site performs.
• Consent: for analytics cookies, Signal emails, requested white-paper emails, and the Commercial AI Readiness Check result and follow-up emails. The white-paper and Signal choices are separate. You can withdraw email consent using the unsubscribe link in those messages.
• Contract: where processing is necessary to take steps towards, or to perform, an engagement you have asked us to provide.

5. Cookies and analytics

This site uses a small number of cookies. Analytics cookies are set only after you choose Accept. Reject non-essential, or taking no action, leaves them unset.

The contact page loads the HubSpot enquiry form, and Google reCAPTCHA with it, when the page opens. That is for security on the form, not for analytics. It can set __cf_bm. Calendly’s scheduling script loads only after you click a booking button, and it can then set the same security cookie on Calendly’s domain.

You can change your mind at any time. Use Cookie settings in this section, or the Cookie settings link in the footer of every page, to open the banner again and accept or reject non-essential cookies. Rejecting sets your choice to declined, stops analytics cookies and deletes the HubSpot and Google Analytics cookies already stored.

6. Third parties we use

We use a small number of trusted third-party services to run this site and our enquiry process:

• Calendly: handles call scheduling if you book a call with us. See Calendly's privacy policy.
• Google Analytics 4: provides anonymised, aggregated site usage statistics, only once analytics cookies are accepted. See Google's privacy policy.
• HubSpot: processes website enquiries, newsletter subscriptions and Commercial AI Readiness Check submissions, and supports contact and email management. Its separate website analytics tracking only loads after analytics cookies are accepted. See HubSpot's privacy policy.

Each of these providers processes data under its own privacy policy and may act as an independent data controller or as our processor, depending on the service.

7. How long we keep data

We keep enquiry form submissions and related correspondence for as long as reasonably necessary to respond to you and, where a business relationship develops, for the duration of that relationship plus 2 years afterwards to meet our legal and accounting obligations. Newsletter and readiness-follow-up subscriber data is kept until you unsubscribe or ask us to delete it, subject to any minimal suppression record needed to respect that choice. Assessment responses may be retained in aggregated, non-identifying form to improve the check. Analytics data is retained according to the retention settings in Google Analytics and HubSpot, which we periodically review.

8. Your rights

Under UK GDPR, you have the right to:

• Ask us for a copy of the personal data we hold about you;
• Ask us to correct inaccurate data;
• Ask us to delete your data, in certain circumstances;
• Ask us to restrict or object to certain processing;
• Ask for your data in a portable format, where relevant;
• Withdraw consent at any time, where processing is based on consent (for example, analytics cookies).

To exercise any of these rights, contact us using the details in Section 11. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection, though we'd welcome the chance to resolve any concern directly first.

9. International transfers

Some of the third-party providers listed in Section 6 may store or process data outside the UK, including in the United States. Where this happens, we rely on the provider's own compliance mechanisms, such as Standard Contractual Clauses or an equivalent adequacy framework, to ensure your data remains protected to UK standards.

10. Changes to this policy

We may update this policy from time to time, for example if we change the tools we use or our legal obligations change. The date at the top of this page shows when it was last revised. Material changes will be reflected here.

11. Contact us

If you have any questions about this policy or how we handle your data, contact us at admin@ignisleadership.com or write to us at 35 Houseman Crescent, Manchester, M20 2JD.