Issue 02 · 31 August 2026 · 4 min read
Why does every bid feel like starting again?
Your team already knows more than it can find. That is where time, confidence and bidding capacity disappear.
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Issue 01 · 24 August 2026
→Bids are lost before the writing starts
Why the hardest bid decisions belong before anyone starts drafting.
A note from Yorik
I read every reply.
If there is a bid challenge you want me to explore, or you disagree with something I have written, reply and tell me. The best editions start with a real question from the work.
Coming up
Next in Bid more. Win more.
The next editions are already taking shape.
We ran out of time on the question that mattered most.
A late sustainability question became a rushed response. The lesson: decide early where to push, where to secure and where the marks can be won.
We called it a red-team review. It was already too late.
When strategy locks in the final week, reviewers can only check the bid. They no longer have time to challenge it.
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